Go-to-Market Strategy
Phased expansion across Kenya, US, and technology partnerships with clear revenue targets and timelines. Total addressable market: $10.9B+
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Kenya Banking & Fintech
Timeline:Year 1 (2026)
Revenue Target:$400K-$600K
Target Customers:38 banks + 50+ fintechs
Market Segments:
- →9 Tier 1 banks (76% market share)
- →8 Tier 2 banks (16% market share)
- →21 Tier 3 banks (8% market share)
- →50+ fintechs (M-Pesa integration)
Key Advantage: 96.5% M-Pesa penetration provides unique integration opportunity
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US Community Banks
Timeline:Year 2 (2027)
Revenue Target:$5M-$10M
Target Customers:4,800+ community banks
Market Segments:
- →4,800+ community banks (<$1B assets)
- →200+ regional banks ($1B-$100B)
- →CDFI/MDI banks (underserved markets)
- →Fintech-forward banks
Key Advantage: White-label licensing + regulatory compliance for US market
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Technology Partnerships
Timeline:Year 2 (2027)
Revenue Target:$600K-$2M + rev share
Target Customers:15 BaaS + 10 core banking
Market Segments:
- →15 BaaS platform providers
- →10 core banking vendors
- →12 payment processors
- →20+ fintech infrastructure
Key Advantage: SDK integration + white-label + revenue sharing models
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Total Market Opportunity
Combined $10.9B+ addressable market across all three segments
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$4.2B
Kenya Digital Banking
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$4.8B
US Community Banks
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$1.9B
BaaS & Tech Platforms
Complete Market Analysis
Download our comprehensive market strategy documents with detailed target lists, pricing models, and sales strategies.
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