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Kenya Market Strategy
Comprehensive go-to-market strategy for 38 Kenyan banks and 50+ fintechs. Targeting $400K-$600K revenue in Year 1 with M-Pesa integration advantage.
Market Overview
38
Commercial Banks
50+
Fintechs Targeted
96.5%
M-Pesa Penetration
Key Insights from 50-Page Strategy:
- 9 Tier 1 banks controlling 76% market share (Equity, KCB, Co-op, NCBA)
- 8 Tier 2 banks with 16% share - primary Year 1 targets
- 21 Tier 3 banks with 8% share - fastest decision cycles (4-6 months)
- 50+ fintechs including Tala, Branch, M-Pesa ecosystem players
- Free 3-month pilot program to demonstrate value
- Pricing: KES 50M-500M ($30K-$300K USD) depending on bank tier
Download Complete 50-Page Strategy
Includes target list, pricing models, sales cycles, and pilot program details